“Dilwale” and “Bajirao Mastani” gear up to release on today (December 18). As of now both team done a good job in pre-release marketing. But comparatively SRK and Rohith shetty’s Dilwale team done much more in film marketing that ever seen before in Indian industry. Today most of the newspapers having the front page advertisement of ‘Dilwale’.
Eros entertainment mainly concentrated on online marketing, hopefully that also bags a wide range of viewers.
And the biggie news is that, it is still not clear which one of them have managed to bag maximum screens.
When two big films clash, box office collection also depends on the number screens a film manages to lock in its bag. As recent scenario in Indian industry, the one who makes more collection in first week will win always. And the best positive factor in SRK side is, till now his ‘christmas - New year movies’ not crashed in theaters.
Eros International, which released “Bajrangi Bhaijaan” this Eid, had apparently laid down a pre-condition before single screen theatres owners that if they wanted to exhibit the Salman Khan starrer, then they have to showcase “Bajirao Mastani” too on its release.
This comes after the incident in 2012, when Eros was at the receiving end with Ajay Devgn starrer “Son of Sardaar” losing out to “Jab Tak Hai Jaan” in terms of screen count.
This time, Shah Rukh’s production house Red Chillies Entertainment is distributing “Dilwale”. This is the first film that they are independently releasing and hence they have to compete with veteran players in the field.
PVR Pictures is also one of the distributors of the Rohit Shetty film and there is a buzz that “Dilwale” will take over most screens in the multiplex’s chains across the country as compared to “Bajirao Mastani”. Online ticket bookings for the films also suggest a lead for “Dilwale” in multiplexes.
As for advance bookings, ticket windows for both the films have opened but no one was willing to share the exact numbers as yet.
Advance bookings of both the movies are fabulous. We are hoping this weekend will be one of the biggest box office weekends.
The ticket prices at single screen theatres are as low as approximately Rs 50-60 and high as Rs 300. While in multiplexes the rates would be starting from Rs 150-200 to Rs 500-800. So the game is on Multiplexes , and according to some unofficial resources , that most of the multiple Screens already bags by ‘Dilwale’ SRK.
The biggest multiples operators in India, Inox currently operates 102 multiplexes and 402 screens in 55 cities making it a pan-Indian multiplex chain. PVR has 490 screens across India.
So now we need to wait and watch, who will win on the screen war….!!!
Catch all Reviews At Here…..